Amaro

Amaro, a brand renowned for its handcrafted furniture with more than three decades of history, is now looking to modernize its visual identity, while maintaining its roots in the classic design of the 70s and 80s. The challenge of this project was to respect the brand's tradition, while bringing a new contemporary approach to reinforce its presence in today's market. The visual identity developed reflects the balance between artisanal legacy and innovation. Each element of the logo and graphic composition was designed to reflect the care, quality and exclusivity present in each piece created by Amaro. The minimalist and elegant shapes are reminiscent of vintage design, while the modern lines bring a touch of sophistication, connecting the past to the present in a harmonious way. This presentation details the entire creative process, highlighting how each visual decision contributes to reinforcing Amaro's personality and values, reaffirming its commitment to excellence in furniture design and manufacture.